We live in the era of change. According to July's johnny jersey issue of Success Magazine, technology is experiencing 20,000 years of progress in the 21st century calculated at today's rate. By the 1900s, it would take 150 years to double all human knowledge. Today, it only takes 1-2 johnny jersey years. BY 2020, ALL THE KNOWLEDGE IN THE UNIVERSE IS EXPECTED TO DOUBLE EVERY 72 DAYS!?
A CEO today is called to "do more with less", create collaborative teams and continually work on his or her own development. How can a CEO of tomorrow ensure the future and success of his or her company??
I believe that BQ, EQ, and Resilience are the three most important qualities of a
Networking. Connecting. Branding.
Rosabeth Kanter - Professor at Harvard Business School says:
The CEO of tomorrow will be much more informal and accessible. They will answer their own email and do their own blog.?
Regardless of a background, tomorrow's CEO will be more accessible ? and not just to shareholders, but to employees, customers, and general public ? and more CONNECTED.
While preparing this article, I came across a Harvard Business study "How CEOs Engage in Social Media".
In the survey they asked questions like:
Is social media typically regarded as a trustworthy source of information for professionals?
Will social media change the business and practice of enterprise-level operations?
The survey was administered online to 356 participants.
Results indicate that:
The Big Three Social Networks Have Emerged as Professional Networks and decision-supporting tools
More than 9 out of 10 respondents indicated that they use LinkedIn (91%)
Half reported using Facebook (51%)
Twitter followed closely (41%)
Social media helps CEOs build better relationships with prospects and customers and differentiate the company, as well as generate revenues and create a competitive advantage. It also allows to reach the target audiences faster, cheaper and deeper than ever before.
You may argue "Social media requires a great deal of time. CEOs do not have it". However, it is worth the investment as having a strong resourceful network expands and enhances a CEO's capabilities because when done well, social media facilitates constant learning and sharing which is the most exciting and rewarding part of being "connected."
A CEO of tomorrow will have at least a public LinkedIn profile. LinkedIn is the world's largest network for career-minded professionals. 120 million members in more than 200 countries. 2 new members join LinkedIn every SECOND!
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